Internet marketing From Wikipedia, the free encyclopedia Internet marketing , also known as web marketing , online marketing , webvertising , or e-marketing , is referred to as the marketing (generally promotion) of products or services over the Internet . iMarketing is used as an abbreviated form for Internet Marketing. [ citation needed ] Internet marketing is considered to be broad in scope [ citation needed ] because it not only refers to marketing on the Internet , but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management ( ECRM ) systems are also often grouped together under internet marketing. [1] Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. [2] Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM)
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