How to get yourself business improvement and better sales count?

There are a lot of so call sales plan ,marketing idea and so on.
But there is 1 thing that noone can run out of it.
Everyone ,every product is trying to get themselves to be : OUTSTANDING.

So if i'm the sales guys to try my best in generating as many sales as i can.
Then i need to think of what makes me Outstanding than the others?

1.customer service?
2.look or attire?
3.knowledge?
4.debate?? or so on.

Think of it. If you really seriously to think of increasing your business for improvement.

You just need to know how to do it.
A tool to ready and serve you 24 hour. And you take the control on it. The KNOWLEDGE.

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